I have a shoe box packed with business cards.

There are thousands of the things... and I never look at them.

 

If I needed to find a contact, I probably couldn’t.

 

It just shows that a traditional business card is possibly the worst business card you could have.

 

What's the best business card?

 

My mate Jeffrey Gitomer had several thousand coins minted. Not small 10p sized - they were big hefty solid things.

 

And when he handed you a card/coin it felt it – solid, certain, trustworthy. It was bronze and featured his head on one side and his company logo on the reverse with his contact details.

 

I first met him over 20 years ago and I still have mine.

 

There are currently some quite funky electronic business cards; ones that automatically add your details to someone’s smartphone.

Guaranteed if I bought one of those devices I'd lose it!

 

I've seen people use all manner of clever devices for business cards. Perspex, steel, wooden. Yep, a wooden business card.

 

But what's the best business card?

A book.

 

Or more specifically your book.

 

 

I’ve created a short video explaining why (and I show you my biz card box). 

 

It's one minute, seven seconds and you can watch it by clicking the image below.