Good afternoon 

 

I'd like to thank you for your efforts as an affiliate for Write That Business Book.  

 

Unfortunately, and it breaks my heart to say this, I am going to pull the programme as we don't have enough new members to run a successful course.

 

I've put together a message for those who have signed up (copy below),  I’m currently arranging refunds and I’ve created a package to say sorry. Basically, I'm going to give everyone who has registered the two main bonuses and a special discount code to use with the next Write That Book Masterclass.

It was always a little risky running a business themed event in August, but I did think it was worth a test.

 

Below you will see copy of what's being sent out tonight at 6pm.

 

Once again thank you for your support, I'm doing everything I can to achieve that crazy goal of helping 1,000 people to write 1,000 books in 1,000 days.

It would appear that a Write That Business Book in August is not the most effective way.

Always learning.

 

Be Brilliant!

Michael
 

PS I will still pay the commissions to any affiliate who successfully referred a new member.

 

 

 

Message I’m sending tonight:


I’m sorry to send you this email, but tonight I have had to make the decision not to run Write That Business Book this August.

 

I think it’s important to be transparent in these situations. The challenge is we haven’t taken enough bookings. Undoubtedly, the time of year has had an impact; lots of interest, but holidays etc have created a challenge.  

 

I've recorded a short video explaining why and also what I would like to offer you as an alternative. Click the link to watch. 

 

https://vimeo.com/732751047/d0761cffdc

 

If you don't want to watch the video, here are the headlines:
 

You will be given a full refund. This will be processed tonight and it will appear in your bank account/credit card in the next few days.

 

I am sorry and I would like to offer you the following to try and make up for any disappointment.

 

You were offered several bonuses for joining the programme and I would like to gift you two of those bonuses from me:

 

The first is Idea to Book in 90 Days. This is hosted on our learning platform Kajabi. You will be sent a link to access this program in the next 24 hours.

 

The second is Voice That Book, which is hosted on our other platform ‘Learn’. Again, you will receive an e-mail to access this programme in the next 24 hours.

There will be a full three month Write That Book Masterclass starting in early November. You will be sent an extra discount code which you can use alongside any other offer.

I pride myself on creating brilliant training events and a key part of this is the group experience. I don’t believe we could create the right atmosphere and interaction with the numbers we had.

I'm sorry to disappoint you. I'm gutted. 

 

Please could you reply to this email so we know you have received the information.

Thank you

Michael Heppell