I'd wager that you, like me, wonder where all those spam emails come from? How did they get your address in the first place? How can you stop them? Can they really offer ALL of THAT and do it for free?
I'm often asked to speak at events for free with the promise, that there will be quote 'Loads of people - so think of all the free publicity you will get!' My experience of those events is the only publicity you get is that you'll speak for free.
If it's worth it - it's worth investing in. I say investing deliberately because anything worthwhile will require a combination of your time, money and desire.
Now let's Flip It. What do you provide that people currently want or expect for free? When you promote your product or service what makes people want to invest in you?
And the big one - what needs to change or what could you do better?
Be Brilliant!
Michael
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