Nobody cares how much you know...
Published: Tue, 02/26/13
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| ...until they know how much you care. It's not my quote, it was said by President Theodore 'Teddy' Roosevelt over 100 years ago, but recently I've found myself using it a lot. For some reason over recent years people have become obsessed about promoting themselves by bragging about their technical expertise, level of investment and a dozen other measures which sound impressive but to a customer simply mean 'So what'. Who wants to stay in a five star hotel where the staff are efficient but uncaring and cold? Who wants to visit a dentist with 30 letters after their name but who doesn't know how to make you relax? Who wants IT support from someone who knows all the latest gizmos and software updates but has no idea what your business does? I could go on, but you get the idea. Until, your customer knows that you genuinely have their best interests at heart, you care about them first and you'll do whatever it takes to help and support them, don't expect a penny back from them in return. Be Brilliant! Michael |
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| Michael has written six books and over the next few newsletters we want to explain a little more about each one. It'll only take you 90 seconds to read and we hope it will give you some insight into the thinking behind them. First up... Title: How to Be Brilliant Subtitle: Change Your Ways In 90 Days Pages: 178 First published: 2003 Number of editions: 3 Who's it for: Anyone who wants to make a change in their life. Anyone who is dissatisfied with being just 'good', has dreams and wants to know how to make those dreams a reality. Basically for anyone who's ever thought, 'Is this it?' 5 things you will learn:  1) The characteristics of brilliant people and how you can emulate them 2) Four words that will transform your life forever 3) How to find and maintain a great life balance 4) Ways to overcome your 'rocks' - the biggest challenges holding you back 5) How to set goals in your life and most importantly achieve them! What others have said: 'I enjoyed How to Be Brilliant' so much I asked Michael to be my coach'. Simon Woodroffe OBE, former BBC Dragon and Founder of Yo! Sushi and YOtel What Michael says: This is where it all started. My very first book and between you and me I was terrified when I got the deal to write it! I'd taught How to Be Brilliant as a course for 6 years before I wrote the book so I knew exactly what had to go in to make it work for the reader. It sums up my core belief that you can create the life you want if you have the correct tools and techniques in place and you're prepared to take massive action. Did you know? Michael writes all his books with his wife Christine. They wrote How to Be Brilliant in just 4 days over the Easter break in 2003. Where can I get my copy? Signed paperback here - SAVE £2 Paperback from Amazon.co.uk here Audiobook here Kindle here |
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