Are there any original ideas

Published: Fri, 09/05/14

This week I went to see the Pet Shop Boys in concert.

I'm a massive fan and this was the sixth time I've seen them live. They're always fantastic, but this time was just brilliant!

Consider how many live gigs have taken place around the world this week.

90% of them will look and feel the same.

9% may have the odd special feature. Only a handful will be completely original.

My Pet Shop Boys experience was a totally original one.

Don't worry, I'm not going to do a full concert review. I wouldn't normally do that kind of thing.

You can go online and check out what people are saying or just watch this 2-minute video here. Even if you don't like the Pet Shop Boys I challenge you not to agree that it's brilliant.

Here's the thing.

The best idea in your business/sector/industry hasn't been thought of yet.

Read that again - it HASN'T been thought of - yet!

That means the BEST idea could be brewing away in your mind right now and you could be the person who makes it happen.

You owe it to your audience to get that idea out - to make it happen.

Watch the video I've attached and just imagine the planning conversation needed to make that one happen!

Have a brilliant creative weekend.

Michael Heppell

PS I'm doing my only live public keynote of the year next week for the London Business Forum.

There will be over 200 business leaders there and I believe they have around ten tickets remaining.

I promise to be original. Click here for more details.