We were driving to Gloucestershire for a quick pre-Christmas visit to Auntie Joan and Uncle Martin.
Christine's at the wheel and around 200 miles in she tells me she needs the loo.
Just then we see the sign:
Services 2 miles & 14 miles.
Imagine you’re Christine, you've driven for 200 miles and you really need the loo. Which services would you choose to stop at?
Wrong!
You drive an extra 12 miles because of one magic word.
Waitrose
As well as the mileage there were two additional pieces of information
on the sign. It read:
Services
2 miles - Burger King
14 miles
- Waitrose
She didn't want or need to buy anything from a Motorway Waitrose but (and this is a MASSIVE BUT) the word Waitrose made her brilliant brain assume the toilets would be better, nicer and cleaner.
The ultimate halo effect.
Here's the thing.
Like the sign, you too have a halo effect.
It could be extremely positive. Because you like it, you are part of it or you use it. Then others want to be involved too.
Or it could be negative. Basically because you’re into it others stay away. Ouch.
The biggest halo effect comes from how you act.
What's your halo effect saying about you?
Happy Christmas
