I’m really fortunate that my newsletters get an ‘open rate’ of well over 50%. It’s the type of statistic that most people (including the marketing professionals) would love.
That still leaves over 40% who don’t open all (or any) of my weekly emails.
We average around two complaints per mailing, which is pretty cool considering the size of our list. You’re one of almost 20,000 subscribers.
The Challenge
If you don’t; enjoy these newsletters, your life has moved on or you just want to reduce the number of emails you receive, then PLEASE hit the UNSUBSCRIBE button at the bottom of this page.
You don’t have to say why you’re leaving, but if you’d like to let me know there’s a space for your comments. I read them all.
These are my three favourite
unsubscribes of recent times. And what went through my mind when I read them.
‘Your ideas are ridiculals [sic] and they don’t work. Your [sic] a typical American full of crap.’
Yes some of my ideas are ridiculous. They’re not for everyone. And you’re right; I’m definitely not a typical American. I’m from County Durham and live in Northumberland.
‘I didn’t subscribe. How the hell did you get this email address? I’m going to report you.’
My reply would have been, because you signed up with a double opt in two years ago at 4.18 pm from a computer with this IP Address
****.****.****.****. But as he’d already unsubscribed I thought it was best to let it lie.
‘You’re always trying to sell me stuff.’
This one I took personally. First of all I shouldn’t be trying, I should be doing.
I have a business to run, rent and salaries to pay and if there’s anything left over I really like
to go on holiday. I must stop trying to and do more selling.
That’s my message this week. If this newsletter (or any of its type) is not for you, hit the unsubscribe button. There’s one below. Think of it as a spring clean for
your inbox.
We’ll still be friends, promise.
Be Brilliant!
