I have a couple of friends who send daily emails to their subscribers. It’s a proven marketing strategy to build a business. And it works for them, they both get lots of new
customers and make a great living.
I aim to send an informative email once a week.
But sometimes I don’t. In fact, for the last two weeks I haven’t written
anything.
That’s because I subscribe to the notion of, if you can’t think of something good, informative and interesting to say – then don’t say anything.
It’s a pretty good lesson outside of the world of email lists too.
I’m taking a break for a few more weeks; letting my brain go fallow, getting some sun, reading some fiction (and a little bit of fact) and practicing the art of living a longer/happier life.
Give me a few weeks and and I’ll be back with all manner of thought twisting concepts, irrational ideas and missives to make you smile.
But for a couple of weeks, adios!
