Why Most Restaurants Hate TripAdvisor

Published: Fri, 09/18/15

I was in Marbella at last weekend and had a great Sunday lunch on the beach. There was live entertainment, the food and company was amazing. Everything was perfect.

While paying the bill I talked to the owner, thanked him and said I would be writing a great review on TripAdvisor. He gave a half-hearted smile and sort of thanked me.

My emotional radar spotted a challenge.

It turns out that he doesn’t like TripAdvisor. It wasn’t that his restaurant didn’t get good reviews, they had plenty, it was the ‘unfairness’ of the system.

He explained that in their locale, a kebab shop was No. 1 - for restaurants!

He was frustrated because the kebab guys ask everyone to rate them and in doing so they’ve shot to the top of the charts.

‘So why don’t you ask all of your customers to rate you?’ I enquired.

And then I saw it. He was frightened. Scared to ask.

Una cerveza pequeña later and a quick bit of Heppell-ing he had a plan. He was going to ask every customer to rate him - good or bad.

The humility in asking for good OR bad opinions gave him the confidence to ask.

If you're giving great service, ask for a review, rating or testimonial. Bet your competitors are.

Today we’re launching a Twitter and Facebook campaign asking for your customer service heroes.

On Twitter just use the hashtag #5StarService and nominate.

On Facebook you can post directly onto my page www.Facebook.com/MichaelHeppellOfficial to tell your story!

And from today you can also send wonderful 5 Star Service ePostCards to anyone who you’d like to say thank you to for their great service.

The post card is here.


Copy and send them the link or download the card and email your service heroes. And PLEASE LET US KNOW on Twitter and Facebook who you nominated and why. 

We’re going to send a copy of the new edition of 5 Star Service to the best ones. So come on, share the love.

Be Brilliant!




Michael ‘rate me’ Heppell

PS It’s less than one week to go before the publication of the new 3rd Edition of 5 Star Service. You can still pre-order here and save 35% by ordering directly from my publisher