You
always remember your first book blast .
The
promise is that you will catapult your work to the top of the charts by getting everyone to buy your book on the same day at a specific time.
I’ve
had a couple of successes doing this, but also a couple of catastrophic failures.
One of
the flops was when I faithfully promised my publisher I would be selling 5,000 copies in a day and barely managed 500. Humble pie for tea.
However, when a book blast does work, it can help to set your work apart from the thousands of other books that were published that day.
In my
Write That Book Masterclass, I interview Mike Alden who is a Book Blast specialist.
He's
brash, straight-talking and certainly lives up to the title of his book Ask More Get More.
He
suggests the top reason most book blasts don't work is because the author is terrified to ask enough readers to buy their book at the specific time.
What’s
the worst that can happen? They say no.
If
you've worked hard, built a tribe, given great value and have enough deposits in their emotional bank accounts, there's no reason why you shouldn't ask your followers for a favour on that day.
When
you're publishing your next work and you want to fire it up the charts, start planning your book blast now.
Make it
abundantly clear what you want your Tribe to do and when you want them to do it.
Then… ask, ask and ask them again.
Be Brilliant!
