Yesterday was title day in my Write That Book Pop Up and Challenge. 

I’ve no idea who Nigel Pinner is, but I’d definitely pick that book up to find out.  

Along with: 

Happy Silver People 

The Introvert That Could 

A Tractor in The Beer Garden 

 

A great title can make the difference between a good book that becomes a best-seller and a brilliant book that (unfortunately) no one reads.  

You might want to go over that sentence again!  

 

Copywriters know this.

Remember: Fresh Cream Cakes – Naughty, But Nice  

Do you know which famous author wrote that when they worked in advertising?

 

Politicians love using this tactic. Just keep saying the same three words over and over until the voters are indoctrinated. 

 

The sports world uses it, too – ‘Toon Toon Black & White Army!’ 

 

And what about the last five emails you sent? Are you piquing interest in the subject line? 

Subject: All Staff Q3 results and analysis 

    vs 

Subject: And the winner is… Us! 

Which one would you be most excited to open? 

 

We have over 1,000 people sharing their ideas and supporting each other in Write That Book - including over 500 titles.  

I know Write That Book isn’t for everyone, but great titles are.  

So I thought I would share a few more of my favourites from this group:  

Kiss My Arse – It’s a Rice Pudding 

What OFSTED doesn't see 

Keep Kalma and Carry On 

Stop Dieting – Eat Cake 

I’m certain some these books will be published.  

I bet you’d pick up the Rice Pudding one! 

Be Brilliant!