Why do customers leave?
They don’t tell you.
It’s true. They don’t say, they
just… disappear.
Or if they do, there’s a veiled reason, or more likely the provider sells themselves a story to justify their loss.
The
coach, ditched because their client is, ‘Having a break from coaching’.
The supplier, who loses a cash cow, because their customer’s finance department has asked for ‘a companywide cut
back’.
The retailer that blames the big supermarket for their lack of footfall.
The builder who blames ‘cowboys’ as these days, customers
‘only care about price’.
The pub who’s losing regulars because ‘drinking at home’s cheaper’.
The truth is often a different story.
Customers don’t leave, they switch.
They switch because your service isn’t meeting their expectations.
Ouch!
What would happen if you lost your best customers?
Would they be
honest and tell you why? The real reason?
The best way to avoid losing a customer is to ensure you have enough deposits in their emotional bank account, so they couldn’t even consider a switch.
Join me next Tuesday 21st March at 7pm, for my Webinar See Smile Say Hello and I’ll show you how to build loyalty, avoid switching and make magic
moments that get you noticed, remembered and referred.
Be Brilliant!
