This is your last call.
Why This Book? Why Now?
It’s been 18
years since I published my first book on customer service. Since then, the world has changed. Customers expect more. Competition is fierce. Brilliant service isn’t optional—it’s survival.
That’s why I wrote See, Smile, Say Hello—to give you practical, real-world strategies that create loyalty, increase sales and make service
unforgettable.
Here’s just a smidge of what you’ll learn
The Ripple Effect (lots of these throughout the book)
The small
interactions that change everything.
Chapter 11 – Convenient For Whom?
Why I’m not a fan of the scan.
Chapter 22 –
It’s Not You, It’s Me
Did you read this yesterday? It’s about everything in life. Difficult customers? Troublesome boss. Dodgy neighbours. It’s not about them—it’s how you respond. Master emotional control and turn problems into loyalty.
Chapter 24
– No Bad Days
What to do when you don’t want to smile
Chapter 26 – Are You Writing That Down?
The small details make or break service. Avoid the common mistakes that frustrate customers and lose sales.
Chapter 43 – How to Say No Nicely.
Another powerful tool to use in customer service and EVERY other area of life.
THERE
ARE 50 Chapters!
What Others Say
‘Michael Heppell is the ultimate service guru’
Jonathan Raggett, Managing Director, Red Carnation Hotels
‘Michael Heppell is clear, convincing and completely on your side at every step along the way’
Danny Meyer, CEO, Union Square Hospitality Group
I have to
ask, as this is your final chance – Go on, Order Now
✅ Save £5 and receive a signed
first edition
✅ Buy 10, Get 12 – Plus 2 seats at my exclusive April 3rd live event
✅ Instant access to 5 chapters so you can start reading today
At midnight
tonight, pre-orders close forever. Please don’t miss out.
https://shop.michaelheppell.com/sssh/