Yes, at last! After 70 years, Newcastle United has finally brought home a trophy. And I was there, with Christine and two of our best mates. Witnessing history.
Unbelievable. Absolutely, totally and utterly unbelievable.
I know not
everyone reading this is a football fan. But stay with me, because this is about more than just football. It’s about winning - in sport, in business, in life.
When Newcastle lifted that trophy, I - after much whooping (still waiting for my voice to return) - asked: Why?
And I
found five lessons that you can use, whether you’re chasing silverware or something even bigger.
1. Hold On To Hope
There’s a famous book called Hope is Not a Strategy, but let me tell you this - hope absolutely is a strategy.
Two years ago, I was at the Carabao Cup Final and we had hope. Maybe too much. That was blind hope.
This time? We had the right amount. It wasn’t wishful thinking. It was belief.
If you’ve been waiting a long time for your win - don’t give up. Keep hoping - Keep believing.
2. Surround Yourself With The Right Team
If you’ve got people around you who aren’t playing
for you, who aren’t part of your team... get rid. Put them on the bench. Sell them. Give them a free transfer!
Newcastle’s win wasn’t just about the players on the pitch. It was about who was in the dressing room, the dugout, the training ground, the boardroom, the list goes on.
Success isn’t solo. Find your team.
3. Supporters Make The Difference
The fans were electric. The atmosphere? Spine-tingling. The noise kept setting off our
friend’s Apple Watch decibel warning.
I even had Sunderland fans messaging me to say ‘Well done’ – like I’d played 😂
You need your own cheering squad. The people who believe in you, fight for you, push you forward.
Who are yours? Thank them. And if you don’t have enough - find more.
4. Discipline Wins
This time, Newcastle approached things differently. They weren’t making
hype videos before the game. They weren’t staying in the middle of Wembley. If felt different.
They stayed focused. Disciplined. Ready.
Only when they won did the hype start.
Do something every day that moves you towards your goal.
5. Celebrate Like Crazy
When you get a win—don’t just move on to the next thing.
Newcastle owned their victory. The fans, the players, the whole city - a party kicked off like no other. It’s still going on 🥳.
That’s how life should be. When you hit a milestone. Pause. Soak it in. Celebrate.
What’s the point in winning if you don’t stop to enjoy it?
Five lessons from a historic moment
Hope 🤞
Team
👫
Support 🎗️
Discipline 💪🏼
Celebration 🎉
Now, your turn. What’s your next big final? And how are you going to
make sure you win? Please leave a comment about anything in this message here.
Howay the lads!
