Michael Heppell Ltd.

Michael Heppell newsletter

1,900 books! How do you choose?

Published: Thu, 10/10/24

Updated: Thu, 10/10/24

Today is Super Thursday. Where publishers will launch an estimated 1,900 books… in a day! With so many options, it’s easy to feel paralysed by choice.

Do You Make It Happen or Let It Happen?

Published: Thu, 10/03/24

Updated: Thu, 10/03/24

You’re out for a meal, but service is slow. Do you wave at the waiter? Do the funny nod thing to get their attention? Or do you sit back and wait,…

Why Distribution Beats Content

Published: Thu, 09/26/24

Updated: Thu, 09/26/24

Here’s a thought that might make you rethink everything: It’s not what you’ve got, it’s how people get it. You can have the best content, the most…

Get Back On It

Published: Thu, 09/19/24

Updated: Mon, 09/23/24

Here we are, mid-September - the perfect moment to get back on it. From now until Christmas there are just 97 days. That’s one 90-day Massive Action…

John Logie Baird didn’t invent television

Published: Thu, 09/12/24

Updated: Thu, 09/12/24

Introducing - drum roll... Philo Farnsworth! Heard of him? No, he has nothing to do with pastry. Time to set the record straight. John Logie Baird…

Was this why 84 people unsubscribed?

Published: Thu, 09/05/24

Updated: Thu, 09/05/24

In August, Brilliant AI 🤖 wrote all five of my newsletters. Not a draft, not a suggestion - the whole thing. And sent them 😳. I was taking the month…

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