Why you should always sing Happy Birthday
Published: Thu, 04/30/15
Looking through the steamy window of the Good Earth Chinese restaurant it appeared to be packed. Your immediate reaction would be to assume there’d be…
Michael Heppell Ltd.
Michael Heppell newsletter
Why Urgent Can Wait
Published: Wed, 03/25/15
Did you miss me? Probably not. I can’t imagine you sat in front of your computer every day wondering why Michael Heppell hasn’t sent you a newsletter…
Milk and no sugar please Sir Richard
Published: Wed, 03/11/15
I’m currently writing a new edition of my book 5 Star Service, so naturally senses become heightened and my service radar goes into overdrive. If…
A Lesson For Every Boss
Published: Wed, 03/04/15
If you’re not the boss you can skip this email. Save yourself 3 minutes and have a cuppa.If you are a boss – don’t touch that dial.I remember one of…
The Best Worst Marketing Idea Ever
Published: Tue, 02/24/15
It must be tough running a small business when your main competitors are the likes of Asda and Tesco. That’s why I was delighted to see a bit of…
Why You Should Unsubscribe
Published: Tue, 02/17/15
I’m really fortunate that my newsletters get an ‘open rate’ of well over 50%. It’s the type of statistic that most people (including the marketing…
Valentines Special and some his and hers advice
Published: Fri, 02/13/15
I’ve asked Christine to offer 3 pieces of advice for men and I’ve bitten the bullet and dared to offer 3 pieces for women. Advice for Men from…
It’s Not The Snow That Stops You
Published: Wed, 02/04/15
Every January and February I receive calls from my Mum begging me NOT to come and visit - because it MIGHT snow.She’s frightened of the white stuff…
Is This Literally The Best Newsletter Ever?
Published: Tue, 01/27/15
I'm writing this newsletter standing in a posh hotel room in central London. I've been on the phone to the AV hire company 3 times wondering where the…
It's not about the Ryder Cup
Published: Tue, 01/20/15
Last week we spent a few days at The Gleneagles Hotel. I'm a little embarrassed to admit that it's taken me 47 years to e perience the legendary…